Chapter 174 Incident

The Influencer Creation Bureau has a beauty blogger named Xiaomiao Doesn't Eat Fish. She's a young woman in her early twenties, a makeup artist by training. Combined with her good taste and fashion sense, she's attracted a large following who frequently visit her live streams.

Any product sold by Xiaomiao Bu Chi Yu during her livestreams, especially cosmetics, consistently ranks among the top five in sales across the entire internet. Her sales performance within Shishi's company is also among the top three. This time, she featured a sunscreen in her livestream's shopping cart. It's from a 20-year-old domestic brand, and the sunscreen is a newly launched product. Not only is the price attractive, but the promotional offer also includes a free makeup bag and a set of makeup brushes. After a week of Xiaomiao Bu Chi Yu's promotion, sales of this sunscreen exceeded 1 million units.

Keep in mind that it's only February, and for our friends in the north, it's not even summer yet, far from the peak season for sunscreen sales. These sales figures are enough to prove Xiaomiao's strength.

It has been 10 days since the sunscreen went on sale, and given the speed of domestic logistics, even the last batch of people who placed their orders have received their goods.

That's when the accident happened.

Xiao Miao Doesn't Eat Fish's social media account was suddenly bombarded with a large number of negative comments and private messages. Fans reported that the sunscreen caused stinging, redness, and severe allergic reactions after being applied to their faces.

The once lively live stream instantly turned into a denunciation rally. Some radical fans even demanded that Xiaomiao compensate for the losses and issue a public apology.

When Shishi walked in, she noticed that everyone in the company seemed uneasy and anxious. The atmosphere in the company was very heavy.

When Shen He saw her coming, he said to her, "You've finally arrived."

Shishi looked at Xiaomiao seriously: "What do you have to say about this product selection?"

Shi Shi must be clear about whether she strictly controls the selection of products.

Xiao Miao doesn't eat fish; her real name is Miao Yu. She's no fool to have stood out from thousands of makeup artists in photo studios and become a top blogger with nearly ten million followers. On the contrary, she cherishes her reputation. After all, Shi Shi's contracts with these streamers are extremely strict, requiring meticulous quality control. Otherwise, no one, from the streamer to their team, can escape scrutiny.

Miao Yu felt extremely wronged. She had always been very careful in selecting products, and this sunscreen had all the necessary certifications and hadn't caused any problems during the trial. She took out a file folder containing a stack of documents and a USB drive.

"Mr. Shi, don't worry. Although I sell a hundred items in one live stream, every single one is recorded. This morning, I've already compiled all the trial records and videos of the trials."

Shishi took the documents from her hand and saw the brand's qualification report and testing report. Everything was complete.

Since the documentation is complete, at least she won't face jail time for taking bribes. Therefore, the only thing to focus on is after-sales service for these consumers and restoring the company's reputation.

Just when everyone was at their wits' end, Zi Jing walked in.

She's the most experienced live-streaming e-commerce host; the moment the issue occurred, she immediately ordered a recall of the problematic products. Goods purchased locally have already been returned.

"Our staff discovered that the returned product packaging showed signs of being opened twice, and the sunscreen inside had a slightly different texture and scent from the genuine product. Was someone deliberately sabotaging this?"

Miao Yu took the sunscreen from Zi Jing and squeezed a large dollop onto a piece of paper. She didn't even need to apply it. Just smelling it, she said, "This isn't right. It's completely different from the ones I tried before! Not only is the texture creamy, but the smell is also much more pungent than the ones I tried before."

Shishi frowned, realizing things weren't so simple. "Contact the brand immediately and ask them to assist with the investigation. We also need to investigate on our end."

Shen He frowned: "Sister, are you saying there's a mole among us?"

Shishi nodded: "This time, the shipment was handled by our company's outsourced staff. The contract between the brand and us is for outsourced shipment. So there are only two possibilities: either the goods they delivered are the Ab version of the trial pack, or our outsourced staff tampered with the shipment."

After giving Zijing and Shenhe a few brief instructions, everyone sprang into action. Shishi arranged for someone to contact the brand, Zijing led her team to investigate return channels, and Miaoyu continued to organize trial materials.

Shen He quietly left the company.

Without any investigation, Shishi could tell that competitors had bribed logistics staff to replace genuine products with inferior counterfeit ones in an attempt to suppress them.

If the brand really wanted to sell counterfeit goods, they certainly wouldn't have entrusted their shipping to their company. Wouldn't that give them leverage? You see, the penalties for breach of contract regarding counterfeit goods in Shishi's company's contracts are extremely severe; if they were sued, the entire company could be ruined.

This is because her live-streaming company is so popular that someone is trying to steal her thunder.

Shen He naturally went to investigate which company was behind it all. Since they were engaging in business warfare, they had to be prepared to face Shi Shi's furious retaliation.

Right now, the biggest problem for the Influencer Creation Bureau is to restore its reputation.

Shishi decided to take a two-pronged approach. On one hand, Miao Yu would proactively reveal the truth to consumers, promising a full refund and some compensation; on the other hand, she would collaborate with the brand to stage a performance.

She told Miao Yu to report the brand to the Industry and Commerce Bureau and pursue their legal responsibility. Of course, this was a lie. Once the Bureau's investigation results came out, everyone would realize that the brand and Miao Yu's refusal to eat fish had been tricked by a big bad guy lurking in the shadows!

This incident not only negatively impacted Shishi Company, but also angered the brand owner the most. This sunscreen had just launched, and they hadn't even recouped their R&D costs, let alone their sales costs! As the flagship product for the new quarter, it was immediately smeared, which infuriated them. Upon hearing that Shishi had a method to uncover the mastermind behind it all, the brand owner quickly agreed to cooperate.

Fu Yingzhou's phone went unanswered; he was probably in a meeting. Shi Shi dialed Liang Zhan's number and briefly explained the situation to him.

Liang Zhan's spirits lifted. This wasn't Shi Shi asking for his help; it was an opportunity for him to curry favor with his future leader! Fu Yingzhou was a difficult person to please. He rarely asked him to do anything personal. While such a leader wouldn't burden his subordinates, it was still frustrating for them to have no outlet for their enthusiasm.

"Ms. Shi, don't worry. A senior colleague of mine works in the industry and commerce department. I'll talk to him about it. Don't be anxious, just wait for my news!"

Xiao Miao's clarification statement regarding not eating fish sparked heated discussions online. Some casual fans said she was just taking advantage of her success in live-streaming sales. Others, her longtime fans, said there was more to the story and were willing to believe her.

And some of these people are simply launching attacks...

Shen He watched Xiang Xinran operate the computer at lightning speed.

Suddenly, Xiang Xinran stopped. She turned to look at Shen He: "The head of the naval forces has been caught. Little He, how are you going to thank me this time?"