Chapter 167 The 167th Day of Not Running Away...

Chapter 167 The 167th Day of Not Running Away...

Wen Chan gave a few brief instructions and then hung up the phone.

Jiang Zihan was efficient and didn't bother two people with the same task. She still contacted Manager Shen from Shenyin Securities to buy stocks, but she soon discovered a problem.

Because they bought so many subscription certificates, it seems that they accidentally became shareholders of several companies.

Jiang Zihan opened her mouth, not knowing how to handle the situation.

She scratched her head, thought for a moment, and decided not to tell Wen Chan and the others about it right away. She figured it wouldn't be too late to wait and see how the stock market performed before making a decision.

On the other hand, Liu Yan helped Wen Chan and the others find a new television station.

Liu Yan sat in the back seat and introduced the situation to Wen Chan and the others, "We're going to meet Director Wen from the Publicity Department of Hebei TV later. Director Wen is a decent person. The main thing is that their TV station has become quite bold in recent years. I think that even if Beijing TV stations won't take your competition, they might. However, I can't guarantee anything, and I don't know if it's suitable for you."

In any case, Hebei TV still lags behind Beijing TV.

Wen Chan said, "You've already done us a favor by helping us make the contact. Whether it works out or not, we'll remember your kindness."

Liu Yan smiled and said, "Let's not talk about that."

She said to the driver, "Sir, the teahouse is just ahead, let's stop there."

Teahouses have become one of the more upscale places in Beijing in the last two years. They hire a few girls to play the erhu and sing opera to keep the atmosphere lively. There are dozens of wooden tables and chairs, and the decor is very vintage. A cup of tea in this place costs several tens of yuan.

Most people would be scared away if they came in and saw the price list.

Director Wen was dressed in a very literary style. He was in his forties, with his long hair tied up with a hairpin and wearing black-rimmed glasses. When he saw Wen Chan, a hint of amazement flashed in his eyes.

Liu Yan acted as the middleman and introduced them to each other.

Looking at Director Wen, Boss Ye couldn't help but ask, "Director Wen, how high are the ratings for Hebei TV? How do they compare to Beijing TV?"

To achieve effective publicity, the most important factor is, of course, television viewership ratings.

Director Wen smiled and said, “Our TV station is certainly not as good as Beijing’s, but our coverage is no worse than Beijing’s. We can cover several surrounding provinces. We have our own advantages. Miss Liu introduced your competition to us. Our station is very interested and is willing to cooperate fully. We can even arrange prime time at 7 pm to broadcast it.”

In terms of sincerity, this is indeed very sincere.

But Mr. and Mrs. Ye couldn't help but have some concerns.

Zhao Dan asked, "How many advertisements do you usually have, and what are the advertising fees?"

After a moment's thought, Director Wen confessed, "We only have two advertisements, and each advertisement is priced at 100,000 yuan."

Upon hearing Director Wen's words, Mr. and Mrs. Ye fell silent instantly.

The waiter then served the tea that everyone had just ordered.

Liu Yan took the opportunity to invite everyone to taste the tea she had brewed. To be honest, the tea was not bad; it was made with tea leaves that cost several tens of yuan a cup, and they didn't use any tea dregs.

Judging from the expressions of Mr. and Mrs. Ye, Director Wen could probably guess that they were somewhat disappointed with their TV station.

Director Wen said, "Mr. Ye, Ms. Zhao, if you have any ideas, we can communicate and exchange them. I interned at HBO TV abroad, and to be honest, I am very interested in your competition promotion ideas."

Wen Chan became interested when she heard what Director Wen said, and asked him a few questions. She found that the other party was really knowledgeable and not just someone who had gone abroad to get a degree.

A thought struck her, and she asked, "If our match is broadcast live on your TV station, how much advertising and promotion fees will you charge?"

“That’s negotiable,” Director Wen said. “If we can reach an agreement, 500,000 is fine, or 400,000 is also acceptable.”

Unlike advertisements, which last only a few minutes, a competition is like a full-fledged program, making this price a real bargain.

A thought suddenly flashed through Wen Chan's mind, and she asked, "Director Wen, I have an idea. Is your TV station considering broadcasting on satellite?"

As an expert, Director Wen naturally knew what "going satellite" meant. Going satellite means that the TV station transmits its program signals to a satellite, which then covers the entire country. In other words, anyone with a satellite receiving antenna can receive the TV station.

Currently, only television stations in Xinjiang are going satellite TV. The reason is simple: Xinjiang is a vast area with a small population, and the signal coverage of regional television stations is not wide enough. Satellite TV is needed so that local people can watch television programs.

But so far, apart from Xinjiang, no television station has done this.

Director Wen frowned in thought, "I'm afraid I can't make a decision on this. Satellite TV broadcasts aren't cheap."

“The fees aren’t cheap, but that’s not the problem,” Wen Chan said. “Have you considered that even Beijing TV isn’t on satellite yet? If you were on satellite, your TV programs would be seen by people all over the country. The initial investment would be considerable, but with that advantage, you would be able to demand higher advertising prices.”

Director Wen had a sudden thought: no TV station doesn't want to make money.

Otherwise, Director Wen wouldn't have made a special trip from Hebei to Beijing to discuss cooperation.

Seeing this, Wen Chan added fuel to the fire, saying, "If you're considering going satellite TV, we can consider cooperating with you. The cost is negotiable. Besides, I think you also think our competition is quite interesting. There's no competition like this in China yet. I believe it will definitely be a hit. Once it becomes a hit, companies all over the country will want to cooperate with you for advertising. This investment in going satellite TV might be recouped in less than a year."

Director Wen thought for a moment, a hesitant look on his face.

She looked at Wen Chan, then at Mr. and Mrs. Ye, "Mr. Ye, is what Miss Wen said also what you mean?"

Of course, Mr. and Mrs. Ye weren't stupid, and they immediately nodded.

Zhao Dan said, "We support President Wen's idea. Our brand is going to expand nationwide in the future. If we can advertise nationwide, the advertising fee is no problem!"

Zhao Dan was very clear-headed. After Wen Chan had only said a few words, she realized how effective the publicity would be for this satellite TV station.

This is even on par with the Spring Festival Gala! You know, apart from the Spring Festival Gala which can be broadcast on TV stations all over the country, many TV dramas and commercials can only reach a few cities.

If Hebei TV is willing to give it a try, then even if they pay two million yuan for the advertising, it would be worth it, and they would even benefit from it, since they would be the first to try it.

TV stations can't just ask for high prices.

Director Wen took a sip of tea. "I'll go back and discuss it with the leaders. Here's what we'll do: whatever the outcome, I'll contact you within three days."

This Director Wen is much more reliable than the previous junior leader.

At least they have a strong desire to cooperate.

The most annoying thing about doing business with people is that they don't give a definite answer. They don't say whether they will cooperate or when they will get back to you.

Zhao Dan and the others came out and escorted Director Wen to the train station. They watched him leave before turning back.

Boss Ye also said to Wen Chan, "Girl, how did you come up with the idea of ​​going on satellite TV? If you ask me, it's a great idea. If we can really get the ads to be seen all over the country, then the money will be well spent!"

Wen Chan only just remembered this; she hadn't paid much attention to these things before. "I'm just making a suggestion. Whether it works or not depends on whether the TV station is willing to try."

Although if Wen Chan were to do it herself, she would definitely be more than willing.

Excluding Xinjiang TV, any local TV station in the country that becomes the first to go satellite TV can seize this opportunity faster than its competitors.

Putting aside other things, they will be more competitive in purchasing TV dramas.

After all, even a fool knows how big the gap is between a local TV station and a national TV station.

The train was packed with people, and even under the seats, several people were sleeping.

Although Director Wen was a minor leader, he had long been accustomed to this environment.

She clutched her bag, her mind preoccupied with Wen Chan's idea.

The idea of ​​having her TV station broadcast on satellite kept lingering in her mind.

I had thought about it before, but I hadn't given it serious consideration. A job at a TV station is a secure job, with guaranteed income regardless of circumstances, and it's respectable. Advertising fees are just icing on the cake.

Wen Chan and her friends looked down on the 100,000 yuan advertising fee because they were used to big money.

But for local TV stations, this advertising fee is already quite high.

But Wen Chan's words ignited the ambition in Director Wen's heart.

In recent years, factories and state-owned enterprises have been undergoing reforms. Director Wen, being part of this process, is inevitably feeling uneasy even though the TV station hasn't released any news yet.

If the TV station can really grow bigger and stronger, that would be different. Putting aside everything else, if it can really be broadcast on satellite, that would be thanks to Director Wen, and it would also do Wen Chan and the others a favor. No matter what happens in the future, it would be a valuable connection.

Wen Chan and the others didn't just pin their hopes on Director Wen; they had already contacted the Beijing Times and negotiated advertising fees for the competition. Given the long duration of the competition, they came up with a package deal, spending 500,000 yuan in one go.

The competition judges and venue were also finalized one by one.

Students from major art colleges in Beijing have all heard that a company called Tongmeng Clothing is going to hold a clothing design competition, and the first prize is said to be 100,000 yuan!

"Chen Qingsong, you're not kidding us, are you? The first prize is really 100,000 yuan?"

At the Central Academy of Fine Arts, several senior male students surrounded Chen Qingsong, who had just returned from running errands for his teacher, and pressed him for answers.

Chen Qingsong took off his coat and rummaged through his clothes, intending to go to the public bathhouse to take a shower. "Would I lie to you? We've been roommates for so many years, and Lao He has told me that if anyone in our college is willing, they should all give it a try. Although it's children's clothing, the prize money is quite substantial, and you can also use this opportunity to make a name for yourself."

The boys thought about it for a moment and realized that 100,000 yuan was a lot of money; it was enough to buy two apartments in Beijing!

Art students are known for their low income, especially those without connections. Despite being top students from the Central Academy of Fine Arts, their monthly salary after graduation is only two or three hundred yuan.

Who would want to miss such an opportunity!