Chapter 500 What to Do at the Music Festival

"Xiao Liang! After our documentary aired on CCTV, many of the songs in it were well-received by the audience, especially our song 'Chasing Dreams with a Pure Heart,' which was a huge hit. How about we publish another book, 'Northeast Rock 2'?"

It's quite normal that after the documentary about the Blue Shark band aired on CCTV, the two uplifting songs in it, "Chasing Dreams with a Pure Heart" and "The Red Flag Fluttering," attracted social attention.

Besides Blue Shark's songs, some newly composed songs by other bands have also resonated with many people. Releasing a Northeast Rock 2 album now is indeed a great idea.

Strike while the iron is hot, and you're sure to succeed.

Liang Liang certainly had the same idea, but he wasn't in a hurry to publish it now. His audio-visual company was about to be established, and he would naturally publish it himself.

It's heartbreaking to see so much money given away to others!

Whenever the topic of Northeast rock comes up, Liang Liang is reminded of something.

"Shouldn't the revenue sharing for the album 'Northeast Rock' be due by now? It's been more than three months, almost four months."

"Northeast Rock" was the first of several albums he produced last year to be released.

It was released before they went to perform at the Hung Hom concert.

It's time to split the profits.

Han Chui chuckled: "I hadn't even had a chance to mention this before you remembered it. I thought you wouldn't remember, so I kept it to myself."

"You wish! Do you think I'd forget about so much money!"

"The south side has already notified us to settle the bill, and the bank draft will arrive in the next couple of days."

Do you know how much money there is in total?

"Less than 5.3 million."

The album "Northeast Rock" ultimately sold 2.2 million copies in mainland China. Although it still sells tens of thousands of copies a month, it is no longer included in the first revenue sharing; that will be covered in the next or final account.

Overseas album sales are also around 1.2 million.

The revenue sharing from the 2.2 million units sold in mainland China is nearly 2.7 million yuan.

Although overseas sales were not as high as in mainland China, the profit margins were much higher. Even with only 1.2 million copies sold, the revenue share reached around 2.5 million, bringing the total revenue share for the album to over 5.2 million.

This album contains 24 songs, with each song costing nearly 220,000.

As many as twenty-two bands participated in the recording of this album.

Blue Shark and Xu Wei each had two songs, while the other bands each had one song.

These bands will earn at least 200,000 yuan.

This money will have a profound and significant impact on these bands.

"What about the music festival?" After discussing the album revenue sharing, the topic shifted to the music festival.

The music festival is tentatively scheduled for the end of June.

To hold a music festival, it is necessary to plan and report in advance.

Since the music festival Liang Liang is going to hold is a commercial event, it naturally needs to obtain a commercial performance license.

Once you have the permit, you can start making preparations in all aspects, such as venue lighting, stage and sound systems, and inviting a band, etc.

To ensure a music festival attracts a large audience, it needs to have big-name stars and avoid having a monotonous lineup.

Audiences should be able to release their passion while enjoying music, and also have appropriate space to relax and adjust. If there are sponsors, there should also be brand integration.

"The license has been issued, but I'm a bit confused about what to do next."

It's understandable that Han Chui is stunned. Looking across the country, let alone him, anyone in this circle would be stunned if they were called upon.

Apart from Liang Liang.

Although Liang Liang did not organize any music festivals in his previous life, he did participate in some when music festivals became popular later on.

Even though he hadn't been to big music festivals like Midi, Strawberry, or Fireside Music Festivals, he had participated in quite a few smaller music festivals organized by factories and mines. Even if he hadn't organized any, he knew what music festivals were all about.

The first thing to determine when organizing a music festival is the target audience, or the intended audience.

For example, if you want to organize a folk music festival, the performers you invite must be folk music bands or ensembles, and the target audience will be middle-aged and elderly people. Don't expect many young people to participate.

Liang Liang's goal is to create a rock music festival, so naturally, he'll be inviting rock bands of all styles—folk, blues, psychedelic, or metal, anyone can participate.

The target audience for rock music festivals is naturally young people, so the stage style, guest list, and venue setup must all revolve around rock music.

The next step was to choose a venue, which was not a problem for Liang Liang. Although the music school's courtyard was not very large, it was still over 10,000 square meters.

After those few buildings inside are demolished and cleared, it won't be a problem to bring in several thousand people.

Lighting and sound are no problem at all.

Finally, it's time to set up the stage and invite performers.

Setting up a modern and high-class stage in this courtyard would require some time and effort.

As for inviting bands, that's not difficult either. We can just send invitations to some well-known bands from other places. Liang Liang can provide them with performance fees. Of course, the requirements for the songs will be sent along with the invitations.

If these bands accept the conditions offered by Haiyun, they will naturally come. They will even cover half of their travel expenses, provide free accommodation, and receive performance fees. Only a fool wouldn't come.

Of course, we cannot rule out the possibility that they will not come.

Even if the invited bands don't come, Liang Liang won't care too much. There are plenty of rock bands in Lianwan. He can easily get thirty or forty bands to perform on stage.

He invited bands from out of town to give them a chance to showcase themselves, not because he lacked performers.

Are there any sponsors?

“Our sponsors, Blue Shark Apparel and Tuozhan Footwear, each contributed 10,000 yuan.”

Twenty thousand yuan may not be a lot, but it can solve many problems.

"Bangchui Island Beer sponsored 20,000 yuan." Han Chui dropped a bombshell without saying a word.

Liang Liang wasn't surprised at all by the sponsorship from the first two companies, but the sponsorship of 20,000 yuan from Bangchui Island Beer was a huge surprise to him.

"Did they contact us?"

"I went to find them."

“This was handled very well. But starting next year, we won’t need to go looking for them anymore; they will come looking for us naturally.”

Once the Haiyun Music Festival gains influence, it will naturally attract a large number of sponsors.

"The sponsors will add another advertisement for Hotwind Expedition Guitar and Bwin Guitar."

If you're organizing your own music festival, your own products should definitely have a place there.

"Mr. Liang! You still haven't said how to organize this music festival?"

"What's the big deal about how it's organized? Just do it the way it is, isn't that enough?"

Han Chui was exhausted: What should I do? What should I do?