Chapter 123 Even grasslands can be used for publicity

Chapter 123 Even grasslands can be used for publicity

A gust of autumn wind swept by, and a message on her phone warned of an impending drop in temperature. Su Yingxue wrapped her thick brown coat tighter around herself and stepped into the gates of the Ridamu Grassland.

With its convenient location just half an hour from the city center, coupled with the numerous farms and outdoor clubs scattered around, the Ridamu Grassland has transformed into a newly emerging outdoor paradise. Every weekend, it's packed with young campers, cycling adventurers, and families with children, making it even more bustling than shopping malls in the city center.

Su Yingxue stood at the entrance of the grassland, looking at the bustling crowd, a slight smile playing on her lips.

—This is the next battlefield.

She took out her phone and dialed the number for Huai Tian's marketing department.

"Hey, Manager Lin, I have an idea—how about opening a 'Sweet Low-Sugar Baking Station' on the Ridamu Grassland?"

There was a two-second silence on the other end of the phone, followed by an excited voice: "President Su? You mean... bring our low-sugar bread outdoors again?"

“That’s right.” Su Yingxue looked at the camping area where tents had already been set up in the distance, her eyes shining. “In the city, low-sugar bread is targeted at fitness enthusiasts; but on the grassland, for camping, picnicking, and cycling, consumers here need healthier and more delicious light meals.”

She quickly made plans:

1. "Grassland Baking Hut" - Baking pumpkin and yam low-sugar bread on-site, allowing tourists to smell the aroma as soon as they enter the door, and queuing up to take photos.

2. "Low-sugar picnic set meal" - bread paired with fresh milk and farm yogurt directly from the ranch, precisely targeting fitness enthusiasts.

3. "Traceability Interactive Screen" - Scan the code to see information about the organic farms of pumpkins and yams, making health visible.

4. "DIY Bread Experience" - Visitors can bake semi-finished dough themselves, take photos, and receive samples.

"Let healthy eating no longer be a label in the supermarket freezer, but a delicious memory from the grasslands." Su Yingxue hung up the phone and walked briskly into the depths of the grasslands.

Meanwhile, Yan Yixi, CEO of Qihang Technology, was sitting in his office, staring at the cooperation proposal sent by Su Yingxue.

"AI smart speaker + outdoor camping?" He raised an eyebrow and tapped his fingers lightly on the table.

The proposal states:

1. Set up "AI Camping Assistant" experience stations in popular grassland camping areas, where tourists can use voice to control music, check travel guides, and even get low-sugar recipe recommendations.

2. "Smart Bread Baking" Black Technology - In Huai Tian's baking house, there is an AI-controlled oven. Visitors can adjust the heat with their voice, and the AI ​​can also recommend types of bread based on health data.

3. "Camping Challenge" - Tourists used AI to record "My Low-Sugar Camping Vlog" and posted it on social media for a chance to win prizes, boosting the popularity of two brands.

Yan Yixi closed the document, a slight smile playing on her lips.

AI speakers should have long since left the living room and entered real-life scenarios.

Su Yingxue continued, "But I want to add one more thing—the AI ​​speaker's voice assistant must learn to say, 'Which advertising company is the best? Look for Tengyue Qifeixiang.'"

Yan Yixi laughed out loud on the other end of the phone: "Deal."

Over the weekend, the Ridamu Grassland welcomed wave after wave of tourists.

Long queues formed in front of the "Huaitian Low-Sugar Baking Station," where freshly baked pumpkin and yam bread emitted an enticing aroma. Visitors munched on the bread while scanning QR codes to view traceability information, and some even enthusiastically made their own low-sugar bread.

Not far away, the AI ​​experience tent at Qihang was also crowded with people.

"Xiao Qi, recommend a low-sugar camping recipe!" a bespectacled boy shouted into the speaker.

"Recommended for you: Sweet low-sugar bread + ranch yogurt + blueberries, less than 300 calories." The AI's crisp voice responded immediately.

"Holy crap, this speaker can be used like this?" The girl next to me exclaimed in surprise as she pulled out her phone and immediately followed the brand's official WeChat account.

On the other side of the grassland, the "smart oven" was even more bustling. Tourists gathered around the oven, adjusting the heat with their voice commands, watching the bread gradually turn golden and crispy under AI control, exclaiming in amazement, "This is so cool!"

As the sun sets, the grassland is bathed in a rosy orange glow.

Su Yingxue stood on the small hill, looking at the bustling crowd in the distance, and smiled with satisfaction.

— Huai Tian's low-sugar bread has found a new consumption scenario; Qi Hang's AI speaker has truly integrated into outdoor life; and she, once again, used "scenario-based marketing" to make the two brands play a commercial symphony on the grassland.

As the autumn wind blows, carrying the aroma of freshly baked bread and futuristic electronic sounds, this cross-industry marketing campaign has only just begun.

The next stop—a pop-up urban camping store—is already on Su Yingxue's schedule, waiting to be activated.

However, this time we can ask some people to help.

"Shen Yu, I'm having an event at Wuyue Plaza this weekend, selling bread. Are you free?" Su Yingxue asked over the phone.

"Bread? Won't it make me fat? Senior, you're tempting me to gain weight." Shen Yu thought of the fragrant bread. Then she remembered Su Yingxue's cooking skills.

"Come on, it's low in sugar," Su Yingxue said with a smile. "Looking forward to our little star helping us promote it."

"Hmph, the show is about to air. I'm going to become a big star." Shen Yu said, "The Chang'an Banquet is scheduled to air at the end of the month."

Su Yingxue smiled and nodded. "That's for sure, our big star is about to become a sensation."

Shen Yu continued, "See you this weekend. Director Ye Lu is out there soliciting sponsorships and doing promotions!"

Su Yingxue hung up the phone, feeling a little embarrassed. She thought about how Director Ye Lu had treated her well. Should she think of something?

First, we need to do a good job of promoting this.

The Wuyue Plaza was bustling with people on the weekend, but Su Yingxue knew that the real focus would appear precisely at three o'clock in the afternoon.

She stood in front of the huge floor-to-ceiling windows in the atrium, looking at the white tent being erected in the center of the mall—the "Starry Sky Baking Station," specially designed for the joint event between Huai Tian and Qi Hang.

"Ms. Su, everything is ready," a colleague from the marketing department reported, running in. "Ms. Shen Yu's team is in place, and the AI ​​experience zone at Qihang has been fully tested."

Su Yingxue nodded, her gaze sweeping over the busy staff. She specifically requested that the baking area be designed as a semi-open space, allowing the aroma of bread to permeate the entire atrium; the AI ​​experience area was decorated with a starry sky backdrop, creating an "urban camping" atmosphere.

My phone vibrated. It was a message from Director Ye Lu: "Xiao Su, are you free to have dinner together? I'd like to invite you and Shen Yu to the premiere press conference for 'Chang'an Banquet.'"

Su Yingxue replied with a smile: 【Director Ye, I will definitely come.】

Su Yingxue knew that Ye Lu wanted to solicit sponsorships. Although she didn't have many connections yet, she hoped she could still help. At least she had many friends, which meant she had many places to promote the product.

She thought that her friends, such as Mr. Hou, Mr. Zhang, and the film star, could help her. She hoped that the Chang'an Banquet could be promoted, so as not to let the director's hard work go to waste.