Chapter 301 Cao Kun Becomes a Top Global Male Celebrity

In addition to a large number of positive reviews, there are also negative reviews.

Besides criticizing the Asian protagonist, which made them feel very uncomfortable, some people also said that the protagonist of this movie was too fake.

A true CIA agent will not regret killing someone.

They will only regret that they didn't kill enough people.

Seeing this negative review, Cao Kun couldn't help but want to give them a thumbs up.

That's so damn right.

But if we were to actually film it like that, it would completely violate the values ​​of the United States.

Even if we disregard the opinions above, the audience won't buy it.

After all, the Western mindset is that I can be hypocritical, I can be bad, but you can't call me hypocritical or bad.

Just like I can be racist, but you can't say I'm racist.

Such negative reviews did not affect the film's box office performance.

On the contrary, it aroused the interest of more movie fans.

By the end of Saturday, the day's box office had surprisingly surpassed the $20 million mark, reaching $22.21 million.

On Sunday, they made another $17.69 million.

The first three days alone saw revenues of over $59 million, approaching $60 million.

This box office performance not only completely exceeded market expectations, but even Cao Kun himself did not anticipate it.

"Master Cao Kun, we succeeded, you succeeded."

Sivis's tone was filled with barely suppressed excitement.

When he signed the rights to "The Bourne Identity" with a 22.5% distribution fee, he faced considerable internal opposition and pressure.

However, out of his consistent trust in Cao Kun, he ultimately gritted his teeth and took the plunge.

It has now been proven that he made the right bet.

Master Cao Kun has once again created a miracle.

Even though he is of Asian descent, he can still make a name for himself in the Western world.

Cao Kun was naturally pleased with this, as it meant more possibilities.

He hummed in agreement and asked, "Sevis, are you getting a promotion?"

Sivis asked in surprise, "How did you know?"

Cao Kun: "With such continuous success, if Universal doesn't promote you, won't the board worry that you'll be poached by other companies?"

Sivis laughed and said, "Yes, thanks to the success of 'The Bourne Identity,' the board of directors today officially approved my appointment as CEO of Universal Pictures."

Thank you, Master Cao Kun.

Sivis's thanks were truly heartfelt.

Cao Kun: "Just verbal thanks?"

Sivis: "From now on, for any project of yours, Universal will provide the best cooperation terms, the highest priority, and the most resources."

Cao Kun: "How does this sound like you guys are still making money?"

Sivis smiled and said, "This is a win-win situation, Master Cao Kun. We should continue to cooperate more in the future."

Cao Kun: "What level of evaluation has your internal assessment of 'The Bourne Identity' reached?"

Sivis: "Of course it's A."

It wasn't just Universal that downgraded "The Bourne Identity" to A-rated.

Major cinema chains have also made corresponding adjustments.

The number of screenings increased dramatically.

With the huge success of "The Bourne Identity," the original novel and TV series of "The Bourne Identity" have also become very popular.

Needless to say, the novel sold extremely well.

The TV series was also re-broadcast on major TV stations.

Just like the previous Charlie's Angels.

However, after watching the TV series and comparing the two, people found that they simply couldn't watch the latter.

Whether it's the picture quality, plot, tense and suspenseful atmosphere, or most importantly, the action scenes, it's far inferior to a movie.

This is different from "Charlie's Angels," which at least had beautiful women to look at.

There aren't any pretty girls in this place.

The fight scenes were all so weak and limp; they were completely unwatchable.

Only after comparison can one truly appreciate how valuable movies are.

More and more people are recommending this movie online and offline, spontaneously recommending it to those around them.

The Bourne series performed well at the North American box office, taking in nearly $60 million in three days.

But its performance overseas was surprisingly strong, even better than in North America.

This is specifically manifested in subcultures.

People in these places find it very novel and exciting to see an Asian protagonist opposing the US government and the CIA.

The Chinese community, in particular, is very excited that Cao Kun is able to take on the leading role on his own, and in such a prominent position.

It turns out they were just boasting that Cao Kun was the first Chinese person in Hollywood.

Now, he already is.

To be honest, Cao Kun has never been to these places, but his popularity there is higher than that of many local celebrities.

With the new work week over, "The Bourne Identity" has grossed $32.88 million in four days.

Its North American opening weekend box office has reached more than $90 million.

Overseas, however, it exceeded $100 million.

In just one week, "The Bourne Identity" has grossed over $200 million worldwide in its opening weekend.

For the first time, the mainland Chinese film market has shown astonishing potential.

Yes, "The Bourne Identity" was successfully introduced to mainland China and released at the same time.

In just one week, the box office in mainland China reached over 70 million RMB, nearly 10 million USD.

It's actually the highest overseas.

This came as a complete surprise to everyone in Hollywood.

It turns out that there is such a huge film market in mainland China.

To be honest, the film market in mainland China has never been very good, and Hollywood hasn't paid much attention to it.

It was treated as just another overseas market.

Even though "Titanic" grossed over 300 million at the box office back then, it was still considered an isolated case.

It wasn't until 2002, with the release of "Hero," which grossed 250 million RMB, that Hollywood recognized its potential.

Now, Cao Kun has essentially brought this timeline forward.

In just one week, the Bourne series grossed over $200 million, becoming a global phenomenon.

Cao Kun officially stepped into the ranks of Hollywood's top male stars, becoming a true superstar.

Invitations for scripts, business collaborations, television programs, and media interviews poured in.

Nokia would like to invite you to be its brand ambassador for the Asian region.

"The BMW Group, Armani, CK brand... all want you to be their brand ambassador for the Asian region."

During the phone call, Crowley listed a whole bunch of brands for Cao Kun.

These brands cover various industries including clothing, food, housing, transportation, skincare, and home appliances.

There have been other opportunities before, but they were all from smaller brands. Now, finally, a major brand has come knocking on our door.

Crowley did want to meet with Cao Kun in person, but not only did Cao Kun never go to the CAA headquarters, it was extremely difficult for her, as his agent, to even see him.

She communicates mostly through phone calls.

Cao Kun often doesn't even read the emails he sends.

Because Chinese people don't have the habit of checking emails.

Cao Kun: "Why are they all spokespeople from the Asian region?"

Crowley: "Because there are people all over the world and in other regions, these companies have done surveys, and you are most popular in Asia, even more so than in North America."

Cao Kun: "What's the price?"

Crowley: "Nokia offered $2 million a year, and BMW offered $2.5 million."

The others are also between 1 million and 2 million.

Cao Kun nodded.

Given his current fame, this is a normal market price.

After all, this isn't global, it's just Asia.

Moreover, the most common thing about spokespeople is that their image is used.

The filming of commercials is arranged in advance, and usually two or three are filmed each year.

If you want to film more, it's simple, just pay more.