Chapter 234 Gangnam Style Goes Viral Online
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On the seventh day, the entire online world seemed to be on fast-forward, with countless eyes fixed on Xiao Qingfeng's Weibo.
Finally, Xiao Qingfeng lived up to expectations and released his latest masterpiece, the music video "Gangnam Style," simultaneously on Weibo and all major music platforms.
The news spread like wildfire, instantly reaching every corner of the internet.
Netizens couldn't wait to click play, whether they were in front of their computers, on their phones, or on their tablets.
The music video opens with a dreamlike and enchanting scene of Jiangnan unfolding before your eyes.
The camera pans across the shimmering lake surface, where the water sparkles with golden light under the sunlight, like countless tiny gems dancing.
On the lake, small and exquisite awning boats swayed gently, and the boatmen at the bow rowed leisurely, the rhythm of the oars moving in the water seemingly echoing the music that was about to begin.
Along the riverbank, traditional Jiangnan-style houses with white walls and black tiles are arranged in a well-organized manner. The mottled walls tell stories of the past, and the upturned eaves are like birds about to take flight, adding a touch of dynamism to the scene.
The weeping willows sway gently, their tender green branches lightly brushing the water's surface, like shy maidens dancing lightly.
Just as the audience was immersed in the beautiful scenery of Jiangnan, the music suddenly started, and the catchy melody rushed in like a cheerful stream, instantly grabbing everyone's ears.
The unique rhythm has a magical power that makes people's bodies sway involuntarily.
[Oppa Gangnan style, Gangnan style]
The moment the first line of lyrics was uttered, tens of thousands of netizens were stunned, without exception.
Immediately afterwards...
That year's Lengda Salongou Silver (in that small alley)
【My Gangnan Style】
【Gangnan Style】
[That year's Lengda Salongou Silver (in that small alley)]
【My Gangnan Style】
【Alright, I can do it too! (Now, let's make our dazzling debut!)】
【Gu Ge Ou Lu Ga Ba (Narrow Alley)】
【Oon saranghae (I am a saranghae)】
【All of them are very sexy】
【That tender saranghae (I am a saranghae)】
【All of them are very sexy】
【Alright, I can do it too! (Now, let's make our dazzling debut!)】
[Oppa Gangnam Style (My brother has a Gangnam style)]
【Gangnan Style】
【Hey eh eh eh eh eh eh】
...
All the netizens who watched the music video were plunged into deep self-doubt.
Well, this was a bit unexpected.
Neither the lyrics nor the melody make this song one of Xiao Qingfeng's best works; it might not even rank in the top ten.
But this song is so catchy, it's so addictive.
Simple lyrics and a catchy melody become incredibly infectious under Xiao Qingfeng's unique vocals.
The scene shifts, and Xiao Qingfeng appears on a colorful modern stage, wearing a highly distinctive suit with a striking yet harmonious color scheme.
The black top hat he wore at an angle added to his air of mystery and unruliness.
He squatted down slightly, his legs rhythmically bending and straightening alternately, thus beginning the classic Gangnam Style dance.
His hands seemed to be tightly gripping the reins, his arms swinging powerfully with the movement of his legs, sometimes raising them high, sometimes pressing them down, his movements vigorous and powerful yet humorous.
Every movement was precisely timed to the beat of the music, as if he were truly a knight riding a horse, traversing time and space, galloping from the ancient Jiangnan region to the modern world.
As the music progresses, the scenes begin to change continuously.
From the stage to the bustling streets of Jiangnan, Xiao Qingfeng led a group of energetic dancers through the city.
The streets are bustling with people, and a dazzling array of Jiangnan snacks are on display, filling the air with their aroma.
There were steaming hot xiaolongbao (soup dumplings), their translucent skin making it seem as if you could see the tender, juicy meat filling inside; and colorful candied hawthorns, shimmering temptingly in the sunlight.
The dancers' performance was completely unaffected by their surroundings; they danced the Gangnam Style in perfect unison, turning the entire street into a giant dance floor.
The video continues to switch scenes, bringing us to a vast rice paddy in the Jiangnan region.
The golden rice ears swayed gently in the breeze, like a golden ocean rippling with waves.
Xiao Qingfeng and the dancers continued to dance on the ridges of the rice paddies, their figures blending perfectly with the scene of harvest.
At this point, the dance moves changed, and Xiao Qingfeng added some new elements to the Gangnam Style dance.
He would suddenly turn around, as if commanding a vast army behind him; he would leap high, as if trying to touch the azure sky.
The dancers surrounded him like loyal soldiers, their movements synchronized and powerful. Each leap caused a stalk of rice to sway, as if the entire rice paddy was cheering for their dance.
At the end of the music video, the scene returns to the Jiangnan water town from the beginning.
Xiao Qingfeng stood at the bow of a small, covered boat, which moved slowly forward. He continued to dance the Gangnam Style while waving goodbye to the people on the shore.
The speed at which the "Gangnam Style" music video spread online was terrifying.
Domestic netizens reacted like fireworks, exploding instantly. Major entertainment forums were flooded with posts about the music video, each post receiving countless replies and likes.
"What an amazing music video! I feel like my soul has been stolen by this Gangnam Style dance. Xiao Qingfeng is so talented!"
"This melody is so catchy, I've played it on repeat countless times, I just can't stop! And the beautiful scenery of Jiangnan and the dance are combined so perfectly, I feel like I have a new understanding of Jiangnan culture."
At school, during breaks, students no longer play around or rest, but instead gather together to discuss "Gangnam Style".
They imitated Xiao Qingfeng's dance moves, and the classrooms and corridors were filled with figures mimicking the Gangnam Style dance, creating a beautiful scene.
In South Korea, "Gangnam Style" swept across the country like a powerful cultural storm.
South Korean authorities initially didn't pay much attention to the song, but as its popularity skyrocketed, they began to take notice.
The heads of some relevant departments sat together in their offices, looking at the ever-increasing data online and the crowds of people imitating them on the streets, their expressions complicated.
An official lamented, "I originally thought it was just an ordinary foreign song, but I never expected it to have such a huge impact, even affecting our local cultural industry."
Another person frowned and analyzed, "This song blends unique musical elements and dance moves, especially the scenes of the Jiangnan water towns, which have a unique charm. We have to admit that it has a unique approach to cultural dissemination."
South Korean netizens went wild, with online comment sections flooded with messages about "Gangnam Style".
"I thought it was strange when I first heard it, but now the melody is stuck in my head and I can't stop listening to it."
"Xiao Qingfeng is a genius. This Gangnam Style dance is so much fun. I dance it several times every day."
Online, there are countless posts sharing experiences and links to imitation videos about learning the Gangnam Style dance.
On social media platforms, both young and middle-aged people are sharing photos and videos of themselves dancing the Gangnam Style, and tagging each other's friends to challenge them.
In the streets and alleys of South Korea, you can see people dancing the Gangnam Style dance everywhere.
In the park, the elderly were leisurely doing their morning exercises when they heard the young people playing "Gangnam Style" nearby, and they couldn't help but start dancing to the rhythm.
Their movements may not be as precise or energetic as those of young people, but their earnest expressions and cheerful smiles showcase the charm of the song and dance.
On their way home from school, the children sang "Oppa Gangnam Style" and danced happily, competing to see whose moves were more like Xiao Qingfeng's.
During breaks at school, the playground transforms into a giant dance floor, with students dancing the Gangnam Style in groups, their laughter echoing throughout the campus.
During the community event, the originally serious atmosphere was broken by "Gangnam Style". Everyone was no longer reserved and danced together to the music. The relationship between neighbors seemed to become more harmonious because of their shared hobby.
South Korean teenagers consider learning the Gangnam Style dance a fashionable trend, and almost every class has students sign up to perform it in school talent shows.
On stage, they wore brightly colored costumes and imitated Xiao Qingfeng's dance moves, while the audience cheered and applauded along with the rhythm, creating a lively and extraordinary atmosphere.
Dancing is an essential part of gatherings among young people, and "Gangnam Style" has become a must-have song for opening the party.
Everyone formed a circle and danced to the music, quickly bringing together friends who were initially somewhat unfamiliar with each other.
In China, "Gangnam Style" also sparked a craze, with square dancing aunties quickly incorporating the horse-riding dance into their dance repertoire.
In the square, the originally uniform rhythm of traditional square dancing has been replaced by the cheerful melody of "Gangnam Style".
The middle-aged women wore brightly colored dance costumes, and the fans in their hands were used as props to simulate reins. Although their movements were not as agile as those of the young people, their enthusiasm and energy were in no way diminished.
The synchronized Gangnam Style dance moves attracted many passersby to stop and watch, and some even couldn't resist joining in.
Today, the Gangnam Style dance and the song "Gangnam Style" have become a social phenomenon, demonstrating their powerful influence and rapid spread.
Domestic entertainment media and mainstream media have reported on this phenomenon. Entertainment magazine covers are almost entirely dominated by Xiao Qingfeng and "Gangnam Style," with articles explaining in detail why the song and dance caused a sensation both at home and abroad.
Reporters went deep into the streets and alleys, interviewing people of different ages to showcase the charm of "Gangnam Style" from their perspectives.
Mainstream media analyzed it from the perspective of cultural export, considering it an extremely successful case.
One report stated: "Xiao Qingfeng's 'Gangnam Style' has spread the Jiangnan elements of Chinese culture to all parts of the world in an unexpected way. It has broken down cultural barriers, allowing people from different countries to feel the charm of Chinese culture. This way of exporting culture through popular culture is worthy of our in-depth study and learning."
The television station also produced a special program, inviting cultural scholars and music experts to discuss the "Gangnam Style" phenomenon.
The scholars pointed out in the program: "The success of this song and dance lies not only in its entertainment value, but also in its ingenious combination of cultural connotations and popular elements. It has shown us a new way of cultural dissemination and provided valuable experience for the further promotion of Chinese culture on the international stage."
Xiao Qingfeng originally wanted to gain popularity in South Korea and even throughout Asia through "Gangnam Style," and it seems that he has achieved his goal.
Xiao Qingfeng is well aware that while catchy pop songs like "Gangnam Style" spread quickly and have an amazing effect, their popularity will eventually fade.
So, half a month after "Gangnam Style" became a hit, Xiao Qingfeng summoned Xue Zhenqian to Qingfeng Media again to prepare for the implementation of his second step plan.
Xiao Qingfeng sat on the sofa in Qingfeng Media's office, opposite Xue Zhenqian.
Sunlight streamed through the floor-to-ceiling windows, casting dappled shadows on the floor.
"Lao Xue, we've already capitalized on the popularity of 'Gangnam Style,' but this is just the beginning. As you know, popular culture evolves very quickly, so we're pressing our advantage."
Xue Zhenqian looked at Xiao Qingfeng with a surprised expression: "Holy crap, you don't have some new idea again, do you?"
Xiao Qingfeng stood up, walked to the window, and looked at the bustling street outside: "I want to create a girl group, a girl group that can have influence in Asia and even the world."
"Girl groups? That's a good direction, but the girl group market is very competitive right now."
"That's right, but we have an advantage."
Xiao Qingfeng turned around and smiled confidently, "We can select members through a talent show. This talent show should be open to the whole country, no, it should be open to Asia."
"The age range is set at 18-24 years old. Girls in this age group have both youthful energy and a certain level of expressiveness."
"Moreover, they have to be the kind of people who can attract attention as soon as they appear. They need to be good-looking, have good figures, and be between 168 and 180 cm tall. Only when they stand together will they have a neat and eye-catching visual effect."
As Xue Zhenqian listened, he took notes in his notebook: "The selection criteria can't just be based on appearance; what about talent?"
"Of course, talent is key. Singing, dancing, acting, you need to excel in at least one of them. We want all-around girl group members."
Xiao Qingfeng walked back to the sofa and sat down. "The program segment design should be diversified. From the initial stage to the group competition, and then to the individual performance, each segment should be able to showcase the contestants' potential and charm."
"Furthermore, the mentor team is also very important. We need to find top musicians and dance teachers in the industry. They not only need to have professional skills, but also the vision to discover the potential of the contestants."
Xue Zhenqian thought for a moment and then asked, "What should the style and positioning of this girl group be? What kind of route should we take?"
Xiao Qingfeng leaned back on the sofa, his fingers lightly tapping the armrest: "The style should be diverse and unique. It should have a cute and sweet side to attract young fans, and also have sexy and cool elements to showcase their mature charm. It can blend various music styles such as pop, electronic, and traditional Chinese style, and the dance should also be distinctive and not monotonous."
"Just like in 'Gangnam Style,' we blend different cultural elements together. We can combine traditional Chinese culture with modern pop culture to create our own girl group culture."
Xue Zhenqian slapped his thigh excitedly: "Old Xiao, you're really awesome, I'm truly impressed."
"After our debut, we'll first appear on various variety shows in China to build up our popularity. Then we'll actively expand into overseas markets, especially countries with developed entertainment industries like South Korea and Japan." A glint of light appeared in Xiao Qingfeng's eyes.
"We want to make this girl group another powerful tool for cultural export, just like 'Gangnam Style,' to spread our culture through pop music and dance."
“Then we need to give the girl group a catchy and meaningful name,” Xue Zhenqian said.
Xiao Qingfeng nodded: "The name is very important. It needs to be memorable and reflect the characteristics and cultural connotations of our girl group. So I've decided to form two girl groups at the same time: one called Crown Girl Group and the other called Teen Girls' Generation."
Xue Zhenqian stood up and said with great enthusiasm, "Okay, then we need to get started as soon as possible. We must make this talent show a phenomenon and create two top girl groups!"
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